🎙️Marketing

What is the marketing team role and goals

The marketing team is responsible for promoting Rocket.Chat's business for a diverse and global audience, aiming to reinforce its brand positioning and benefits, driving sales of its products and services.

Goals

• Brand Positioning: Understand our audience in multiple territories, consolidate what is our brand, promote it to be recognized by the public opinion

• Lead Generation: Increase website traffic and lead conversion through content generation, keyword strategy for SEO, Paid Ads in social media and Search engine, Retargeting, and Remarketing, Co-marketing with Partners, Referral Campaigns, Events, and Newsletter. Focus on achieving sales inbound goals.

• Company Awareness: Re-emphasize our commercial services in multiple channels

• Employee Branding: Brand awareness promoting Rocket.Chat as a great place to work

Key activities:

• Brand Strategy

• Website Update

• Event Sponsorship or Promotion

• Social Media Management

• Technology Review Platforms

• Visual creations

• Sales Collateral Materials

• SEO

• Paid Advertising

• Public Relations

• Campaign Management

• Email marketing

• Content management