Rocket.Chat Handbook


What is the marketing team role and goals
The marketing team is responsible for promoting Rocket.Chat's business for a diverse and global audience, aiming to reinforce its brand positioning and benefits, driving sales of its products and services.
  • Brand Positioning: Understand our audience in multiple territories, consolidate what is our brand, promote it to be recognized by the public opinion
  • Lead Generation: Increase website traffic and lead conversion through content generation, keyword strategy for SEO, Paid Ads in social media and Search engine, Retargeting, and Remarketing, Co-marketing with Partners, Referral Campaigns, Events, and Newsletter. Focus on achieving sales inbound goals.​
  • Company Awareness: Re-emphasize our commercial services in multiple channels
  • Employee Branding: Brand awareness promoting Rocket.Chat as a great place to work
Key activities:
  • Brand Strategy
  • Website Update
  • Event Sponsorship or Promotion
  • Social Media Management
  • Technology Review Platforms
  • Visual creations
  • Sales Collateral Materials
  • SEO
  • Paid Advertising
  • Public Relations
  • Campaign Management
  • Email marketing
  • Content management