The marketing team is responsible for promoting Rocket.Chat's business for a diverse and global audience, aiming to reinforce its brand positioning and benefits, driving sales of its products and services.
Brand Positioning: Understand our audience in multiple territories, consolidate what is our brand, promote it to be recognized by the public opinion
Lead Generation: Increase website traffic and lead conversion through content generation, keyword strategy for SEO, Paid Ads in social media and Search engine, Retargeting, and Remarketing, Co-marketing with Partners, Referral Campaigns, Events, and Newsletter. Focus on achieving sales inbound goals.
Company Awareness: Re-emphasize our commercial services in multiple channels
Employee Branding: Brand awareness promoting Rocket.Chat as a great place to work