An introduction on our content strategy, types of content and how to request it.
Content Marketing: A Quick Look at Rocket.Chat's Strategy
Rocket.Chat's content strategy is based on Inbound Marketing, a methodology to attract, engage & delight customers by creating valuable content.
Types of Content
There are different types of pieces with varying goals behind each of them. The main styles used at Rocket.Chat are:
Social Media posts
Ideation and Request
We're open to content requests and ideas from any Rocket.Chat team member; however, it's important to note that our content efforts are primarily focused on Marketing Campaigns; therefore, content pieces that are not related to our main goals might not be prioritized.
If you wish to request a content piece, follow these steps:
Decide on the content format
Create a Google Docs briefing us about the following details:
Content Topic (Send as many details as possible)
Target Audience (Who is our target reader for that piece?)
Goal (e.g. Lead generation; Brand exposure, etc.)
Results expected from the piece
Main channels for content promotion (if applicable)
After answering these questions, message us in #rocket.chat-marketing with the final link for the briefing.
After receiving your request, the team will discuss the idea and give you a return as soon as possible.