Content Creation
An introduction on our content strategy, types of content and how to request it.

Content Marketing: A Quick Look at Rocket.Chat's Strategy

Rocket.Chat's content strategy is based on Inbound Marketing, a methodology to attract, engage & delight customers by creating valuable content.
Types of Content
There are different types of pieces with varying goals behind each of them. The main styles used at Rocket.Chat are:
  • Blog posts
  • Press releases
  • Social Media posts
  • Ebooks
  • Infographics
  • Guest Posts
  • Branded content
Ideation and Request
We're open to content requests and ideas from any Rocket.Chat team member; however, it's important to note that our content efforts are primarily focused on Marketing Campaigns; therefore, content pieces that are not related to our main goals might not be prioritized.
If you wish to request a content piece, follow these steps:
  1. 1.
    Decide on the content format
  2. 2.
    Create a Google Docs briefing us about the following details:
    1. 1.
      Content Topic (Send as many details as possible)
    2. 2.
      Target Audience (Who is our target reader for that piece?)
    3. 3.
      Goal (e.g. Lead generation; Brand exposure, etc.)
    4. 4.
      Results expected from the piece
    5. 5.
      Main channels for content promotion (if applicable)
  3. 3.
    After answering these questions, message us in with the final link for the briefing.
After receiving your request, the team will discuss the idea and give you a return as soon as possible.
Thank you. Let's do this! :)
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