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Departments' Operations
Content Creation
An introduction on our content strategy, types of content and how to request it.
Content Marketing: A Quick Look at Rocket.Chat's Strategy
Rocket.Chat's content strategy is based on Inbound Marketing, a methodology to attract, engage & delight customers by creating valuable content.
Types of Content
There are different types of pieces with varying goals behind each of them. The main styles used at Rocket.Chat are:
- Blog posts
- Press releases
- Social Media posts
- Ebooks
- Infographics
- Guest Posts
- Branded content
Ideation and Request
We're open to content requests and ideas from any Rocket.Chat team member; however, it's important to note that our content efforts are primarily focused on Marketing Campaigns; therefore, content pieces that are not related to our main goals might not be prioritized.
If you wish to request a content piece, follow these steps:
- 1.Decide on the content format
- 2.Create a Google Docs briefing us about the following details:
- 1.Content Topic (Send as many details as possible)
- 2.Target Audience (Who is our target reader for that piece?)
- 3.Goal (e.g. Lead generation; Brand exposure, etc.)
- 4.Results expected from the piece
- 5.Main channels for content promotion (if applicable)
- 3.After answering these questions, message us in #rocket.chat-marketing with the final link for the briefing.
After receiving your request, the team will discuss the idea and give you a return as soon as possible.
Thank you. Let's do this! :)
Last modified 3mo ago
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