Marketing

What is the marketing team role and goals

The marketing team is responsible for promoting Rocket.Chat's business for a diverse and global audience, aiming to reinforce its brand positioning and benefits, driving sales of its products and services.

Goals

  • Brand Positioning: Understand our audience in multiple territories, consolidate what is our brand, promote it to be recognized by the public opinion

  • Lead Generation: Increase website traffic and lead conversion through content generation, keyword strategy for SEO, Paid Ads in social media and Search engine, Retargeting, and Remarketing, Co-marketing with Partners, Referral Campaigns, Events, and Newsletter. Focus on achieving sales inbound goals.

  • Company Awareness: Re-emphasize our commercial services in multiple channels

  • Employee Branding: Brand awareness promoting Rocket.Chat as a great place to work

Key activities:

  • Brand Strategy

  • Website Update

  • Event Sponsorship or Promotion

  • Social Media Management

  • Technology Review Platforms

  • Visual creations

  • Sales Collateral Materials

  • SEO

  • Paid Advertising

  • Public Relations

  • Campaign Management

  • Email marketing

  • Content management

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