How do competitors do this?
Is there already a mental model in another product?
Does this mental model already exist within our product?
Are we using components of our framework?
Does it reflect our personality?
Was it written with the fewest words?
Did you use an icon instead of words where you could?
Did you use words already used in the system?
Did it use the fewest number of steps?
How is it extensible?
How can it be used in more use cases?
Can it be a building block for another feature?
How does this relate to "Federation"?
How does this relate to "Replace Email"?
How does this relate to "Omnichannel"?