Content Creation

An introduction on our content strategy, types of content and how to request it.

Content Marketing: A Quick Look at Rocket.Chat's Strategy

Rocket.Chat's content strategy is based on Inbound Marketing, a methodology to attract, engage & delight customers by creating valuable content.
Types of Content
There are different types of pieces with varying goals behind each of them. The main styles used at Rocket.Chat are:
  • Blog posts
  • Press releases
  • Social Media posts
  • Ebooks
  • Infographics
  • Guest Posts
  • Branded content
Ideation and Request
We're open to content requests and ideas from any Rocket.Chat team member; however, it's important to note that our content efforts are primarily focused on Marketing Campaigns; therefore, content pieces that are not related to our main goals might not be prioritized.
If you wish to request a content piece, follow these steps:
  1. 1.
    Decide on the content format
  2. 2.
    Create a Google Docs briefing us about the following details:
    1. 1.
      Content Topic (Send as many details as possible)
    2. 2.
      Target Audience (Who is our target reader for that piece?)
    3. 3.
      Goal (e.g. Lead generation; Brand exposure, etc.)
    4. 4.
      Results expected from the piece
    5. 5.
      Main channels for content promotion (if applicable)
  3. 3.
    After answering these questions, message us in #rocket.chat-marketing with the final link for the briefing.
After receiving your request, the team will discuss the idea and give you a return as soon as possible.
Thank you. Let's do this! :)